I remember staring at the username field for way too long when I started my first blog.
You’re probably doing the same thing right now. Maybe you’ve typed in a few options and they’re all taken. Or worse, you picked something years ago (like brittloo07) and now you’re wondering if you should start over.
Choosing a username feels simple until you actually try to do it.
This guide walks you through a process that works. We’ll cover how to brainstorm names you won’t cringe at later, whether you’re starting fresh or rethinking what you already have.
I’ve been through this myself. I know what it’s like to second-guess every option and wonder if you’re making a mistake that’ll stick with you forever.
By the end, you’ll have a clear way to find a username that’s memorable, means something to you, and is actually available.
No overthinking. Just a simple strategy that gets you unstuck.
Why Your Blog Username is More Than Just a Login
Your username is like the front door to your house.
People see it before they step inside. Before they read a single post or click around your site. It’s sitting right there, telling them something about what they’re about to experience.
And here’s what most people get wrong.
They treat it like it doesn’t matter. Like it’s just some technical requirement to get their blog up and running. So they end up with something like brittloo07 because their actual name was already taken.
But think about it this way. Your username is doing work for you even when you’re not around.
Someone mentions your blog to a friend. Can they remember what it’s called? Can they say it out loud without stumbling? That’s the difference between getting shared and getting forgotten.
I see three things that make a username actually work for you:
First impressions set the tone. Your username is often the first piece of your brand a new reader sees. It tells them instantly what kind of space they’re walking into.
Memorability matters more than you think. Can someone tell a friend about your blog without having to spell it out? A name like Brittany’s Kitchen sticks. It’s easy to remember and easier to share.
Your brand starts here. A good username hints at your blog’s topic or shows off your personality. It creates a cohesive identity from day one.
Think of it like naming a kid. You wouldn’t just pick random letters and numbers (I hope). You’d choose something that means something, something they could grow into.
Your blog username works the same way. It grows with you as you build your space online. Whether you’re sharing tips on unlocking creativity the transformative power of play for all ages or documenting family life, your username is your calling card.
Make it count.
The ‘brittloo07’ Dilemma: Should You Keep Your Old Username?
Let me ask you something.
When you look at your username, do you see who you are now or who you were back then?
I talk to parents all the time who struggle with this. They built an online presence years ago with a handle like brittloo07. It meant something once. Maybe it was your nickname plus your birth year. Maybe it felt perfect when you were 16.
But now you’re running a family blog. And you’re wondering if that old username still fits.
The Real Question Nobody’s Asking
Here’s what most people get wrong about this decision.
They think it’s about professionalism. Or memorability. And sure, those things matter.
But the bigger issue? Clarity.
When someone sees your username, they should get a sense of what you’re about. If you’re sharing parenting advice or writing about deliciously seasonal how to incorporate fresh fruits and veggies into your meals, does your handle reflect that?
Numbers in usernames can confuse people. Was it 07 or 70? And the spelling of ‘loo’ throws some folks off too.
That said, there’s something to keeping what you’ve built. If you’ve had this name for years, people know you by it. There’s history there. Authenticity matters more than polish sometimes.
So here’s how I think about it.
Does this username help or hurt what you’re trying to build? If it helps, keep it. If it makes people pause or forget how to find you, it might be time for something new.
A Practical Guide to Brainstorming Your New Blog Name
You’re staring at a blank screen.
You need a blog name. Something that sticks. Something that doesn’t make you cringe in six months.
But every name you think of either sounds generic or it’s already taken.
I’ve been there. And I’ve helped dozens of people work through this exact problem.
Some folks will tell you to just pick something and move on. They say the name doesn’t matter as much as your content. And sure, there’s truth to that.
But here’s what they’re missing.
Your blog name is the first thing people see. It sets expectations. A good name makes people curious. A bad one makes them click away before they even read your first sentence.
Let me walk you through three methods that actually work.
Method 1: The Name Game vs Method 2: The Topic Twist
The Name Game starts with you. Your name, a nickname, or your initials. Then you pair it with what you write about.
Think brittloo07 or something like Life with Britt. It’s personal. It tells people there’s a real human behind the words.
The Topic Twist goes the other direction. You start with your niche and find words that capture it. For a family blog, you might land on The Nurture Nest or Hearth & Home Stories.
Which one’s better? Depends on what you want.
If you’re building a personal brand where you’re the main attraction, go with your name. If you want the blog to be bigger than just you (maybe you’ll have guest writers or sell it someday), the topic approach gives you more room.
Method 3: The Personality Pop
This one’s about tone. You pick adjectives that match how you write.
Are you upbeat and chatty? Try The Cheerful Chatter. More laid back? Maybe Simply Brittany works better.
The trick here is being honest about your actual voice. Don’t call yourself “The Zen Parent” if you’re really more of a “barely holding it together but we’re all still alive” type.
The Final Checklist
Before you commit, run through these questions:
Is it available? Check your blog platform and social media. You don’t want to be BrittanyWrites on your blog but BrittanyWrites2847 everywhere else.
Can people spell it? If you have to explain how to spell it every time, pick something else.
Any weird meanings? Google it. Make sure it doesn’t mean something embarrassing in another language or context.
Do you still like it tomorrow? Sleep on it. If you wake up and it still feels right, you’ve probably got your answer.
Choosing a Name That Feels Like Home
You came here stuck between keeping brittloo07 and starting fresh.
Now you have a framework that works. You know how to evaluate your options based on what actually matters: your topic, your personality, and whether people will remember it.
The pressure to find the perfect name can freeze you in place. I’ve seen it happen too many times.
But here’s the thing. When you focus on authenticity instead of perfection, the decision gets easier. A name that fits your vision will feel right when you say it out loud.
Don’t overthink this.
Pick the name that makes you smile when you imagine using it. Then start sharing your story.
That’s what your audience will remember. Not whether you had the most clever username, but whether you showed up and connected with them.
Your name matters less than what you do with it.
